Archive for June, 2011

Press Release: “Batch 19” Offers Boston a Taste of Pre-Prohibition Style Beer

June 19th, 2011

“Batch 19” Offers Boston a Taste of Pre-Prohibition Style Beer

Lager based on authentic recipe banned in 1919 now on draft

 

BOSTON, MA (June 14, 2011) – Boston beer drinkers curious about what beer tasted like before Prohibition now have their chance to find out thanks to a recent discovery of a 91-year-old, authentic pre-Prohibition recipe. This month, Batch 19 Pre-Prohibition Style Lager will be available on draft in limited quantities and in select locations around the city.

 

Batch 19 is derived from a recipe found in an old logbook discovered in brewery archives dating back before 1919, when Prohibition banned beer. The pre-Prohibition style lager delivers a bold, hoppy flavor that is surprisingly well balanced. It was introduced in Chicago, Milwaukee, San Francisco and Washington, DC last year and Denver last month.

 

“When Prohibition banned beer in 1919, many great breweries went under and recipes were lost,” said Brewmaster Manny Manuele. “We uncovered this unique recipe, perfected it and introduced Batch 19 to select markets last year. Due to a great response from beer drinkers, we are now ready to share it with more consumers, including the great beer drinking city of Boston.”

 

Batch 19 is available in limited quantities in select accounts, including:

  • · Boston: The Squealing Pig, Penguin Pizza, Scholars
  • · Worcester: Brew City Grill & Brew House, Boyton Restaurant and Spirits
  • · Allston: Sunset Grill and Tap
  • · Ayer: Carlin’s Tavern
  • · Framingham: Firefly’s BBQ
  • · Hudson: Horseshoe Pub
  • · Marlborough: Firefly’s BBQ
  • · Maynard: Pleasant Cafe

 

“We had this authentic recipe that matched beer drinkers’ interest in exploring pre-Prohibition style beers,” said Batch 19 Brand Manager, Brad Johnson. “And ever since our four-market rollout last year, people across the country have been demanding Batch 19. We are excited to introduce this bold beer to the greater Boston area.”

 

Batch 19 derives its bold taste by using a rare combination of hops, including Hersbrucker and Strisslespalt and those last batches destroyed in 1919 are what inspired the name. Batch 19 is available in pints and growlers only. Beer fans can find out more about the unique Batch 19 story at Batch19.com, Facebook.com/Batch19 and Twitter.com/Batch19, where the brand will share more details about the beer and its limited availability.

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